Strategic marketing is crucial for start-ups looking to acquire traction and drive growth. If you're a founder struggling to stand out to your item or company, it's time to move your focus from item growth to advertising and marketing technique. With the right approach, you can efficiently reach and involve your target audience, inevitably driving

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as other truths concerning modern B2B marketing. We go over how the purchasing trip is currently entirely fragmented and the manner in which community building can help marketers retake control of the exploration as well

Mark Donnigan Marketing Consultant: Your target market no longer wants you to purchase their attention-- they desire you to gain it.This implies lead generation strategies need to be spruced up across the industry to far better satisfy the needs of target audience.The primary step in this evolution is to produce compelling web content, as well as t

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About